Playing the main character of flower shop owner Lily Bloom, Blake Lively is the face of the movie and has been the most present of the cast in promotional materials and interview circuits for the film. However, fans of the book, who already knew what dark themes the novel included, quickly noticed inconsistencies between how the film was being marketed and what the film was actually about.
The most glaring example, quickly pointed out by audiences, was an Instagram promotional video featuring Blake Lively and author Colleen Hoover sitting on a couch. With a light-hearted smile and upbeat tone, the actress encourages viewers to “grab your friends, wear your florals, and head out to see it.” Many believed this behavior to be inappropriate, commenting that this energy was more aligned with the premiere of a rom-com, not a film about domestic violence.
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