LOS ANGELES (CelebrityAccess) – Amrita Sen, Chief Executive Officer (CEO) of Myst Music, has announced a global distribution and label services deal with The Orchard. Through this agreement, Myst Music artists will have exclusive access to The Orchard’s full suite of artist and label services, including cutting-edge technology, marketing, promotion, rights management, sync licensing, advertising, and more.
Based in Los Angeles, Myst Music’s roster is focused on integrating South Asian pop music with sounds from the dance and EDM space. Sri Lankan musician, actress and model Jacqueline Fernandez will be the first musical offering through this new deal, with music scheduled for release in September 2024.
“We are excited about our partnership with The Orchard and look forward to working with their team to help bring a new South Asian genre of music to the world. We work with a cadre of top-line artists, producers and creatives at Myst and look forward to the future’s success for everyone involved,” said Sen.
Adds Fernandez: “I have spent much of the past year in the studio working on my new music, and I am looking forward to seeing it released and working with my Myst Music family and The Orchard to hear it all over the world.”
Myst Music was co-founded by Sen and company President Jay Kovitz in 2023 and is dedicated to showcasing South Asian music to a global audience. Myst Music operates from its cutting-edge facilities in Los Angeles, offering a comprehensive product development strategy and service to their artists with German mixer, writer and producer Alex Winter and Korean electronic/pop producer Jake Jeong (Frison) on staff as an integral part of the creative team.
Myst Music seamlessly integrates diverse sounds across genres and languages by cultivating collaborations between top pop artists from South Asia and renowned dance and EDM producers worldwide. The artists and producers associated with Myst Music craft unique narratives through recorded music and live shows that captivate audiences globally, elevating fan engagement and industry recognition.
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